Industry News / by Eric Lum

Apple Music’s first group of free trials is expiring and the industry is interested to see how many paid users they’ve converted. So far, I’m leaning towards Lefsetz’s overall sentiment that Apple has brought nothing new to the game. Apple Music feels like our parents music industry dressed up in a half-assed Apple environment. In the past, Apple has usually brought it’s world class design touch to any new experience, but even that’s missing in the chaos of Apple Music.

The Internet is the biggest evolutionary change music has seen since the advent of recording, so why are we stuck constantly trying to force an old experience into a brand new paradigm? The perfect recipe for music discovery will consist of a blend of ‘Human’ and ‘Algorithmic’ curation, but we’re still in search of the perfect mix.

Basic Thoughts

  • Radio is a nice, built in experience, and I really like that that they make the playlist available for each episode.
  • Connect is a ghost town and I’m definitely not going to take recommendations from ‘Apple Music Alternative’ over recommendations from friends and Tastemakers I already follow...
  • For You is a bunch of obviously titled playlists with even more obvious song choices…
  • Overall it just makes me want to click My Music and listen to my own library…